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State of the mobile handsets industry March 21, 2013

Posted by themobilephoneconnoisseur in Uncategorized.
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So the dust has cleared from CES and Barcelona and all the separate events from the handset industry. Loads of events that sum up the trends, and they are more or less boring to listen to after a while, because they lack any real conclusions. We are also looking at some really interesting trends for 2013.

1. Handset manufacturers.

  • Samsung is still the leader in terms of impressing the early adopters. With the S4 they are ahead and will probably be so during 2013.
  • HTC, Huawei and Asus and loads of others are still wondering what to do to beat Samsung.
  • Apple is still living off of existing customers loving the products and the rumors of new existing stuff. It is time to show off something better and more interesting in 2013.
  • BlackBerry seems to have survived, and is hitting back from outside the main markets, like the Middle East.
  • Nokia. Still unclear what is going on. These guys make fantastic phones, but they are not quite used to fighting in the high end market only. And the logical low price handsets are still a bit confusing. Microsoft needs to step in, possibly buy them out.
  • Motorola seems to have died, at least in Northern Europe, where they apparently closed their Nordic offices. The Google purchase is probably the core reason.

2. Microsoft continues to disappoint.

  • The Windows 8 PC OS is not really ready, still loads of bugs and hundreds of megabytes of downloads from Windows update cause annoying problems
  • The handsets are still way too expensive still, Microsoft should simply sponsor some flagship and take the hit to get something going.
  • The usage of the phones sold are extremely low. I have indications of less than 0.5% of traffic on mobile web sites are from the Windows Phone OS. Who will ever care about this audience?
  • The important apps never released at the same time as the iOS and Android.

3. Mobile browsing is taking over. Regular web browser usage is actually beginning to see decline on sites that have mobile web pages.

4. NFC is a mess. The lack of defacto standards and loads of proprietary systems will in my eyes kill any real break through in mobile handsets for at least 2-3 years.

5. Bring your own device-trend is clear, but IT-departments are panicking, and Dropbox seems to be the number one service to hate, but all their users love it. I would not be surprised if they came out with a business version this year.

6. New OS. Firefox OS, Ubuntu for mobile , Tizen are liked challengers, but it will take a really long time before any of these get real traction. Maybe Nokia will pick one of these up, that would be an exiting change in an otherwise way too predictable environment.

7. Google seems to be struggling, seemingly mostly protecting their existing revenues, rather than doing anything really innovative, aside from their new glasses.

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